What are social media, and how can they work for you? Social media include Facebook, MySpace, Twitter and many more, as well as blogs and niche websites that cater to more specific markets and demographics. All these services provide avenues for you to access individuals who might be interested in what you do, and all of them enable you to upload or link to video content.
There are different levels of sophistication and production value within these videos, which relates to the questions of “what am I trying to accomplish” and “what can I afford”? You might want to document a live event, record testimonials from people who like your work, produce a commercial, allow your ‘fans’ or customers to upload their own videos or create original webisodes as part of a larger marketing campaign. There are many ways to use video on the web to accomplish your goals. We can help you decide what kind of video content would work best for you, and advise you on how to develop and maintain a social media presence that works for your organization.
When Michael Nutter ran for mayor, he was a long-shot at best. He was running fifth out of six candidates two months out from the primary election when this video was produced for a fundraising event. The Campaign Group’s ads with Nutter’s daughter Olivia probably had a bit more to do with his eventual success, but despite that this video was fun to produce.
Jun 27, 2010 | Categories:Featured, Social Media | Comments Off
This very simple video report was shot at the world premiere of A Sea Change at the DC Environmental Film Festival. This video was uploaded quickly to the film’s website and blog where it became part of the film’s outreach campaign. A Sea Change World Premiere from Mangrove Media on Vimeo.
Jun 20, 2010 | Categories:Documentary, Social Media | Comments Off
